How Does Transactional Analysis Reward its Practitioners (2)
Abstract: Practitioners of Transactional Analysis are aware about the meaning of Personalisation in the TA Context and also about the origins of the word ego as is used in Transactional Analysis. This blog goes to explain these two ideas. 1. Understanding Personalisation: Personalisation ordinarily means making some aspect of a person, looks, dress or fashion; object, thing, device or equipment; incident, event or happening; activity, programme or advertisement; and similar many other attractive to others. Personalisation is at the core of human activity. It is also widely used in advertising, marketing and sales. The newspaper industry survives by making some local, regional, national and international events or news significant by swinging the views of people to one person, issue or event. Thus personalisation results in drawing attention and rewarding recognition. Personalisation also means believing that events, statements or remarks relate to oneself (Tilney T. D...